5 Reasons To Chooose Custom Website & Development for your Business

custom web site from iws

Paying for a template or using a website builder tool to create your company website seems easier, and it’s definitely cheaper, but it's not always the right choice. The point of having a website is to benefit your business, and if a templated website is not the right fit, it will not represent your brand properly. So why waste your money and time on a website template or tool that doesn't benefit your business in the end?

Roughly, 38 percent of web users will leave an unattractive website. Also, users will not engage if a website is slow and unresponsive

Seemingly small issues like load time can actually have an immense negative impact. You might end up losing customers and hurting your brand image if your business is not represented properly. 

That is why a lot of businesses will benefit more from a custom website and development. A custom site can be the ideal candidate if you want to avoid the common issues with template websites such as WordPress or Wix can offer you. 

In custom, you are not stuck with generic features and themes, so you can add or remove designs, improve website performance, and build custom features for your user’s needs.

Want to learn more benefits for custom web development? Keep reading to discover the five most common reasons why you should choose custom over templates. 

1.Brand Image: Successful brands stand out from the competition. Your website should be tailored to fit the image you want to present to the world. With a custom-built website, you have more options to differentiate yourself. Templates will have limits for personalization. With custom websites, you’re in control, and there are no limits for getting your brand’s message out there. 

2. Search Engine Optimization: A large portion of your website traffic will come from search engines. That’s why search engine optimization (SEO), is a factor you need to consider. Custom web development can benefit your SEO efforts a lot. Your developers can optimize your site initially and fine-tune the optimization when standards change.  

3. Usability: Modern websites are built with the user in mind. Navigation, readability, and mobile optimization are all necessary for good user experience. Since your customers are as unique as your business. Their needs for usability will be unique. With custom web development, you can design your website with those exact needs in mind. 

4. Security: Cybersecurity is important.  You need to protect your business, your clients’ information, and your personal information. Custom websites can be created with security measures put in place. A custom website is easily updated to keep hackers away.

5. Scale:  As your business grows, so will your website. You’ll need to add more content, more features, and make updates based on trends.  With custom design, you have the freedom to make changes whenever you need. This ease of use is essential, especially as more people start using your website, and you need to keep up with their requirements.

In the end, what you need is a website that looks and operates exactly the way you want it to. You need to have control over your website if you want to give your users the best experience. 

Ready to expand your business with a customized website? Contact us today to get started!